KENYA AIRWAYS the pride of Africa. Strategic information management Table of contents: I.Introduction II. bang and vision statements III.Performance of Kenya airways IV.Porters five forces of competitive advantage V.Nature of the air passage market in relation to the five forces VI.A jam analysis for KQ VII.Recommendations VIII.References INTRODUCTION Kenya Airways Limited commonly known as Kenya Airways is Kenyas flagstone mail carrier and largest airline and is engaged in the operation of two international and domestic air services including carrying passengers, freight and postal service as well as providing ancillary services. Their headquarters is in Embakasi, Nairobi while its main base is at the Jomo Kenyatta world-wide Airport (JKIA It was founded in 1977 after the breakup of the East African Community that led to the dissolution of the East African Airways. Kenya Airways operates chthonic the IATA airline code KQ and the ICAO airline code KQA, while its distinguish sign is KENYA. (Web-2). Initially it was owned by the Government of Kenya hardly in 1986 the government made the first move towards the privatization of the company.
However, it was non until 1996 that the privatization process was completed with the company issuing an initial public offer in March that year. KLM is the largest shareholder with a 26% shareholding, followed by the Kenyan government with 23% and the remaining 51% being held by individuals and organisations both locally and internationally. Its shares are traded in the Nairobi Stock Exchange, the Dar-es-Salam Stock Exchange and the Ugandan Securities Exchange. It owns 49% of Precision Air a Tanzanian carrier. As of October 2011, the carriers destination network comprised of 56 cities in Asia, Africa and Europe and its dart consisted of a total of 35 planes broken down as follows: Kenya Airways Fleet[31] Passenger Fleet AircraftIn ServiceOrders... If you want to get a full essay, order it on our website:
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