Advises For Hoteliers For The Economic Crisis

economic downturn. There were no differences by world
division or hotel sensory faculty level.
Use in 2010. The most favourite tactical manoeuvres for 2010 were
using opaque distribution channels (93%), offering value-
added packages (91%), and offering free breakfast (89%).
The least popular tactic was to offer two nights for the price
of one (65%). There were no significant differences by world
region or hotel star level.
Advice for the Future
One of the intents of this research was to help hotels stick
a think for how to approach the next economic downturn.
While we would exclusively like to think that this wont happen again,
we see that another recession will eventually occur, and
it is best to be prepared so that it can be approached in an
natural and strategic fashion.
Several lessons issue from the survey results and
from the insightful comments that responsives made. The
foremost piece of advice was to be prepared and to guard
a plan (some people even suggested a standard operating
social occasion manual) on how to respond to a recession. As one
respondent stated, It is never too early to be prepared. You
should always have a contingency plan that you can imple-
ment within minutes.




When you develop your plan, focus on the long term
and consider the tinge that your plan will have on cus-
tomer satisfaction, employee satisfaction, and the long-term
mental image of your hotel or chain. If you lose sight of the long
term, you may exterminate up compromising customer and em-
ployee satisfaction and hurting long-term profitability and
viability. As one respondent said, Maintain the instigant image,
be insistent on the pricing strategy. Focus on your long-term
goal and be patient.
Several other lessons emerge from the research:
work in the space of the last 8 months. It will take us another
3 to 4 years at least to get that back. If you must discount, do
so in an intelligent way and consider yeasty packaging and
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