Exam

Office Use Only

Monash University
Semester Two Examination Period xxxx mental faculty of Business and Economics
EXAM CODES: TITLE OF PAPER: EXAM succession: READING TIME: MKW 3440/ MKG 3440 Marketing Strategy 3 Hours piece of music time 10 minutes

THIS PAPER IS FOR STUDENTS STUDYING AT: (Insert hold in boxes ? where applicable) ?Berwick ? Clayton ? Malaysia ? Distributed Learning ? Open Universities ? Caulfield ?Gippsland ? Peninsula ? Enhancement Studies ? South Africa ? Pharmacy ? early(a) (specify) - Singapore During an exam, you must not have in your possession, a book, notes, paper, calculator, pencil faux pas, mobile phone or other stuff/ point in time which has not been authorised for the exam or specifically permitted as noted below. Any material or item on your desk, chair or person will be deemed to be in your possession. You are reminded that possession of unauthorised materials in an exam is a discipline offence under Monash commandment 4.1.

No examination papers are to be outback(a) from the room.

AUTHORISED MATERIALS (insert tick boxes ? where applicable) CALCULATORS OPEN BOOK SPECIFICALLY PERMITTED ITEMS operating instructions TO CANDIDATES 1. 2. 3. 4. 5. The exam is worthy 40% of the overall assessment. This examination is tag out of 100. You must pass the exam in send to pass the unit. There are a total of 6 questions and you MUST ANSWER FOUR (4) questions.



Each question is worth 25%. ? YES ? YES ? YES ? NO ? NO ? NO

Candidates must complete this role if required to write answers within this paper

STUDENT ID

__ __ __ __ __ __ __ __

DESK NUMBER

__ __ __ __

Page 1 of 2

1.

(a) Due to differences between emerging and developed markets, marketing strategists drive to adjust the formulating of an STP strategy in emerging markets. Discuss, fine-looking examples of countries and product/s you are familiar with (15 marks) (b) Using your case study as an example, indicate how you would evaluate the effectiveness of your constitutions positioning strategy during the strategy analysis processes....If you deficiency to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper