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The defacement Fevicol an introduction
The Fevicol story began in 1959, when the Parekh Group floated Pidilite Industries to gain on the potential market for synthetic resin resinys, or uninfected glue in India. Pidilite Industries decided to enter into adhesive or white glue market in the awkward which is primarily consumed in woodworking. The primary industriousness of white glue was in woodworking, with secondary applications in upholstery, flooring, and footwear. Company decided to enter in to retail market with the product and for that, they come up with collapsible tube. Company came up with different packaging in order to cater to different segment of customers.
Pidilite Industries decided to supplement the Fevicol nocks success and popularity by launching a version suitable for the retail market. The first product preeminence extension, a 30-gram collapsible tube, was introduced in the early 1970s. Subsequently the familiarity rolled out a spate of uniquely encase Fevicol products, available for school students as well as passe-partout and educational institutions. The introduction of various packaging formats helped transition the flaw from the image of an industrial product to an all-purpose glue.
The USP of brand is rest of applying it.
Consistent quality, widespread distribution networks, and excellent customer relationships comport been the key success factors for the Fevicol brand and knowing its strong brand equity, the brand will continue to be glued to the minds of Indian consumers.
Its all about branding- The Brand FEVICOL
Few brands do it the status of being synonymous with the category of product they represent. Fevicol is wizard such brand. Sold in its signature blue and white packaging, this legacy brand is a generic name in the adhesive category in India, and is a familiar collection in most households. The products ease of application worked as a unique selling proposition for the brand; this was at a time when...If you want to get a full essay, order it on our website: Ordercustompaper.com
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