Excellent Service
Many companies in the go industry struggle to provide their customers with accredited goodness service experiences. This is because many factors contribute to each customers detection of what exactly a good service experience is. more or less of these factors include the stores décor, smell, cleanliness, location, employees appearance and their demeanor. Management does not endlessly consider these aspects of the service encounter as important factors in customer satisfaction. In the tight food industry, speed is the draw priority, which produces high sales, but leads to inconsistent, impersonal, and c areless interaction with customers. Because of this it is difficult to comment a fast food restaurant that can systematically provide good service, and nearly impossible to find iodine that can prove its excellent service. However, this paper will take in how a unique fast food chain, Chick-fil-A, has earned often recognition and financial success by proving good service is equally as important as a good product.
About Chick-fil-A
Chick-fil-A is credited with introducing the original chicken breast sandwich and pioneering in-mall fast food. Founder and Chairman S. Truett Cathy unresolveded the first Chick-fil-A restaurant in Atlantas Greenbriar Mall in 1967. His restaurants became increasingly popular, and today there are nearly 400 restaurants in shopping malls across America.
During this clock time of growth, additional customer demand for convenience and accessibility caused Cathy to open several free-standing restaurants and soon expanded to college campuses, hospitals, drive-throughs, and he licensed quadruplex other outlets. Since the start in 1967, the company has posted 37 consecutive annual sales increases and has grown to reach $1.74 gazillion is sales in 2004. (Chick-Fil-A Company Website) Their growth is phenomenal, and unusual for a fast food chain that purposefully does not castrate their menu choices, offer discounts or limited-time offers. There must be another factor that is special about Chick-fil-A...
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