Marketing plan for Snuggy Uggys Pty Ltd

Situation Analysis

SWOT Analysis of Snuggy Uggys Pty Ltd

Strengths

The go with in the domestic commonwealth does better(p) than competitors:

        Provides wide order of ugg boots styles and colours

        Comfort and quality product

        Meeting node needs

        Brand recognition- Uggys original product

Weaknesses

The company in the domestic area done not as well as competitors:

        The company has been operating for the past 15 years is yet in a maturity phase, but has not expanded into worldwide business and thus is considered in an establishment phase.

Opportunities

The company has the fortuity of:

        Expanding the company into global markets

        Strong sales growth

        Develop natural products

        Favourable oversea government regulations

        Developing further e-commerce operations

        increase sales

        Global branding

Threats

When expanding the company to the United States, Snuggy Uggys may face:

         launch of new competitors

        Adverse oversea government regulations

        Increasing elicit rates

        Further falls in the Australian dollar resulting myopic export sales and profits

        Slow market growth

Establishing marketing objectives

In state for the company expansion to the United States we suggest that Snuggy Uggys Pty Ltd will fulfill the following:

-         Progressively increase market share by 10 per cent over the next 3 months

-         Extending warranties on materials and workmanship of ugg boots to maximise customer service

-         More profits make over the next 6 months

-         Increase the product range or mix through the introduction of new styles at heart 6 months

-         Increase exports by 10 per cent per year

Marketing strategies

Market partition and Identifying the Target Market

In most cases, the consumer market is very large and businesses cannot arouse to all buyers due to people with different needs and buying behaviours.

Considering Snuggy Uggys Pty Ltd expansion to the United States, the company should think of market segmentation. The ultimate aim of market segmentation is to...

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