Social Media

CHAPTER 20MANAGING DIVERSITYSEPT 2010

What is assortment?

Diversity refers to disaccordences or variances in people. According to Nieman & Bennet (2002:331) people differ in terms of glossiness, race, religion, gender, age, sexual orientation, disability, economic class, educational level, lifestyle, nationality, functionality and history.

In the working environment people engage with each other and bring along all the higher up differences. This could be contest to a coifr and therefore managers should be aware of these differences so that they are able to deal with their variant groups and teams.

Dimensions of cultural diversity:

Cultural dimensions stem from racial and ethnic backgrounds. To effectively manage diversity a greater understanding of the elements of culture is needed.

What is culture?

Culture refers to the ideas, values, and customs handed down from one genesis to the next in a certain group of people. For instance; dress, style, food, and gestures. Most cultural elements come from beliefs, norms, values, standards, perceptions, attitudes and priorities which cannot be seen and therefore more(prenominal) difficult to deal with.





The elements of culture are as follows:
* shared values
* dual-lane socialisation
* Shared symbols
* Shared language
* Shared narratives
* Shared practices

(a) Shared values:
A value is a belief which has subject matter and importance to individuals. It consists of multiple beliefs that support each other.

(b) Shared socialization:
This is a systematic process whereby new members are brought into a culture. They are taught the culture through behavioural norms like berth modeling, teaching, coaching and enforcement. This takes place within family, schools religious organisations and media.

(c ) Shared symbols:
The above is the most basic form of cultural expression and could devour special meaning to the specific culture. For example, dress codes.

(d) Shared language:
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