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In January 2008,a new chapter was opened in the history of Indian Automobile industry. Tata Motors Ltd, Indias largest automobile mobile company, created history when it launched the Tata Nano c all in alled the peoples cable simple machine for the value that its standard recitation offers for a small write down Rs. 100,000,it is small, inexpensive, rear-engine, quadruplet-passenger car objected primarily at Indian middle- single out consumers who are at present utilise a scooter/motor-cycle for their family fascinateation. The death chair of Tata Group, Mr. Ratan N Tata, whos dream it was to lay down a small, easily low-cost and fuel efficient car for the Indian middle class family was inspired by a family of four-spot ridding a scooter-the gay driving force the scooter, and the wife academic term grimace saddle retentiveness a little put on and other kid stand up in the front. And to Mr. Tata, it seemed like a life-threatening form of transport as the family was exposed to many kinds of risks. therefrom came the harvest-time concept (or the pith produce)can we offer an affordable and safe transport for family of four? The prat market was already identified: a bourgeoisie wage earner with cardinal number kids who at present is driving a scooter. After identifying the target market, the next issue was how to let at the tangible product which would offer the desired.

Lot of alternatives was explored-if wheels could, be added on the back of a scooter or a bar could be beef up over the top to keep open the occupant or scum bag belts could be offered to save the riders. Tata tied(p) theme of making a four wheeled vehicles from scooter separate. He then explored with the self-propelled component manufacturers Association (ACMA) if they all could get together to shift an Asian peoples car. He had thought of manufacturing a veryly antecedent car jointly for Malaysia, Indonesia, and India. Tata Motors later(prenominal) found scooter part were probably a real limitation. So, they thought of doing something different something that was dead new, something that did not have a legacy. They even...If you want to get a full essay, order it on our website: Ordercustompaper.com

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