blooming(prenominal) substance fittingness trade Audit fucking(prenominal) fall fitness Marketing Audit fucking(prenominal) Total seaworthiness is the largest, and only nationwide, mercantile operator of fitness centers. bally(prenominal)s has approximately quadruplet million members and 420 facilities across the join States and around the globe. (ballyfitness.com, 2004) A market audit was performed on the decree in order to pass judgment their total marketing plan to see what was and was not operative to increase business. The following go away summarize tonality findings of environmental aspects and marketing. Finally, any recommended actions that may be directed for future intend will be discussed.
The environmental aspects that were considered for the Bally Total seaworthiness audit were demographics, markets and competition. Demographic trends drive home shown that the one-time(a) segments of the United States (ages 45-65+) are maturement the fastest. Bally Total Fitness would be wise to consider marketing towards this age class as their needs change. An est...If you wishing to get a solemn essay, order it on our website:
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