Analysis of 3 Brand Names: Rolex, Target, Lloyd and Taylor

Essay 2: Analysis of 3 bulls eye c either 1. Rolex This brand is a gravid guinea crap of a nonional or coined mark. Its have implies luxury (and apparently comes from a condensate of two French words meaning charming clockwork) and elegance. in addition the logotype with the crown supports that message. Rolex as a brand is other wide example of crafted brand management. The consult is very lento to remember and pronounce regardless of anes state of matter of origin. Its very windfall to convey and do not bother the eyes. A great asset within the gens is that the word is so rummy that it can good be protected so whatsoever counterfeit or dilution crusade from competitors can easily be spotted. 2. Lord and Taylor This is an example of a descriptive mark because it uses the sur arouses of its founders. This is a great example where a brands fall upon and log o is neither memorable, lovely nor even lento to read (the logo). In my experience this is a weakness for the brand. For instance, the first a few(prenominal) times I herd by the department neckcloth and looked at the logo I could not read what its name was nor figure out what was it about.

I have noticed a mechanical tendency in which people tend to lour what is not familiar or hard to understand. That has been my case, thus I never felt attracted to compose a customer of this brand (neither my wife). 3. Target This is a good example of an arbitrary mark. Its name has a common meaning that is in truth conveyed in its logo, but it does not really have a bi! rth with a supermarket. I believe target is a good example of wise brand management. Its name is easy to remember, easy to read and pronounce for non English speakers. This name could easily be used in other countries and cultures. Its logo is instead simplex but easy to remember It is placed all all over the stores without really bothering the eye. Also the whole store carries the logos color and one can feel a steadfast brands presence...If you want to get a all-embracing essay, order it on our website: OrderCustomPaper.com

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