Carry out a full CSR audit and report on Burnley Football Club Essay

Carry out a full CSR audit and report on Burnley Football Club - Essay Example This incorporates the impact of operations directly and also the wider effect of the business ranging from suppliers then to customers and then to the consumers. Moreover CSR also includes the contributions the Company voluntarily makes to community and the wider society. This trend is widely increasing in the sports industry. Nowadays there is greater focus on the CSR by the stakeholders (Argandon?a Ra?miz, 2009). In the world today the discussion is increasing on the issue of the importance of integrating CSR strategies into businesses for real benefits especially in the sports organizations that have various stakeholders associated with them like the football clubs (Brown, Crabbe and Mellor, 2009).The unique position of football clubs for delivering widespread benefits of CSR is debatable. Moreover the call for building the goodwill residue that connects to CSR as their need for planning permission and attraction of negative publicity keeps growing is equally important and arguabl e. The requirement of permission for planning for a different new ground, corruption at top levels, racism amongst footballers etc. propose that all the football clubs need to address the CSR. There are basically four approaches in CSR that are namely political (corporate citizenship idea), instrumental (achievement of economic objectives by social activities), ethical (right things to perform) and integrative (integrating social demands) approaches (McWilliams and Siegel, 2001). It has been found out by recent researches that CSR policies’ effective application by the football clubs can enable the donors and also the variety of stakeholders to take a lot advantages from them. Burnley Football Club A Professional League of Football based in Burnley is known as the Burnley Football Club. The colors of the clubs are blue and claret that were adopted in tribute to leading English football club Aston Villa in 1910. Football League Championship belongs to Burnley twice that is onc e in 1920 and the other in 1960. The club has also once won FA Cup in 1914. This Clubs is a part of the two teams (the second team is Wolverhampton Wanderers) that has won all four top English Football professional divisions. It has been revealed by the recent researches that the need for stakeholder management at club level is constantly increasing and this refers to the maturity and professionalism of the football industry. This change has made the football clubs recognize the expansion in the social, economic and political importance. The importance of financial management is at its place and will always remain important but at the same time management of many other things like stakeholders is very significant for the survival of the club in the long run. Following is the analysis of the club’s stakeholders, how the relationships can be improved, the CSR learning stages in relation to Burnley football club and the assumed policies and vision statement that the club can ado pt. Club’s Stakeholders Stakeholders are those individuals who affect and influence the company. They can be clients, customers, suppliers, investors and employees. The participation of stakeholders in the survival of t