Case Study Analysis
Submitted to
Mr. Pankaj Jain
Asst. Prof.
Submitted by
Harpinder Singh
PGDM-1
PCTE
Introduction to case
Ambassador torchlights were the indorse largest in the commercialize of dry cell batteries
and allied products. Having a good scattering network, the company want to utilize
this strength by taking over the distribution of some consumer items.
They approached Central, company manufacturing firebrands and as well as having two own
brands. Ambassador has the option to unsex into over distribution of Centrals brands or go
for their own brand.
Market Situation Analysis
The make grocery store is comprises of Stainless brace blades and Carbon steel blades.
Stainless make blades are used mainly by the upper income groups and the Carbon
steel blades are mainly used by the lower income groups.
The blade market is a highly competitive market. The market loss attracter is Sharp
with a market share of 26.4% and at the gage is Hatari with a market share
of 19.1%.They are priced at Re. 1.8 and 1.00 per blade respectively. This price
is less, in comparison to the average number of shaves per blade they of fer than
the other competitors.
bordering in the list dayspring and Awake that have a market share of 11.8% and
9.1% respectively.
In case of price Morning is priced at Rs 10 per pack, so it
loses out on market share in the lower income groups. Awake is priced at 1.4
per blade but it loses on greater market share. It became popular in the
Introduction stage but the growth stage was execrable as there was low repurchase as
faulty blades were launch in the pack.
12.8% of the market share is held by the other one C steel blades.
Badshah has a market share of 7.3% and is the market leader in stainless steel
blades. It caters to all the income levels.
Problems
Problems in the way of Ambassador Torchlight;
? whether to opt for their own private brand or to take over distributions of
splash and awake? If they took up the...If you want to get a full essay, order it on our website: Ordercustompaper.com
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