1. MTV is a youth oriented brand, that started as a purely euphony video station, and has now tangled into a pop-culture station with a mix of long-form programme, and videos. Viewed as in truth “hip and now” many teens look to the pass on to fit what is popular and what the up and coming trends of today are.MTV has truly cockeyed brand attributes, and recallability with its viewers and even with people that do non view the channel as one they would frequently watch, thus giving the brand strong brand associations. MTV has core set of staying on top of music and cultural trends therefore ensuring there continued growth of their audience; MTV needs to stay pertinent to stay on top.
2. MTV creates its brand equity by its very high level of awareness and brand associations it’s do with its targeted viewers.MTV did this by using VJ’s or video jockeys to require the viewers “along for the ride” said by process Steinberg MTV’s exec producer. VJ’s made it’s a oft more personal experience as if they were friends with the audience.
The use of long-form programming has helped keep viewers interested in the channel by keeping relevant in its programming, by moving international from its roots as a music only channel and giving viewers what they were interested at any horizontal surface in time. The evolution of the channel has kept the brand equity.
3. practice of medicine still plays a signifi scum bagt part in MTV’s image and with brand associations. Music and pop culture cast always been inter connected, as many view the music that they listen to be how they express who there are as an individual. By having the same segments of people liking the same types of music, you can see the cliques within these segments, and usually these are how social trends begin. Although on a television station, music does not have the strength to captivate a viewer’s for a extend period of time; MTV found that long-form...If you want to get a full essay, order it on our website: Ordercustompaper.com
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