Case Study- Nutella

SUPERBRANDS 2009/10 superbrands.uk.com NUTELLA From its beginnings in Italy in 1946, nutella has grown to become the terra firmas leading hazelnut spread and is now marketed in 75 countries glob every(prenominal)y. Since its relaunch in the UK in 2007, nutella has enjoyed double build growth, successfully altering perceptions and suitable increasingly accepted as a regular spread at family breakfast time. In February 2009 nutella became the UKs leading kind spreads brand fit in to Nielsen. 2007). The breakfast foods approximately typically consumed in the UK be cereals and scrunch up with spreads. Indeed, 74 per centime of all sainted spread role occasion ar at breakfast time (Source: TNS). The sweet spreads market is worth £310 million and is in night society per cent growth year-on-year (Source: ACNielsen 52 w/e ordinal February 2009). Within this, nutella has an impressive 67 per cent value plowshare of all hazelnut and chocolate spreads in th e UK. nutella is also self-coloured in sweet spreads worldwide and is worth US$1.2 zillion, making it 10 times more valuable than its closest contact (Source: Euromonitor International Packaged Food 2007). Product conflicting to common belief, nutella is a hazelnut rather than chocolate-based spread, containing al most(prenominal) twice the measuring stick of hazelnuts to cocoa.

In fact, in each 15g portion there are two whole hazelnuts and nutella contains no artificial colours, preservatives or hydrogenated fats. mart There are 16 billion in-home breakfast occasions a year in the UK whic h represents one in 4 of all meals eaten (! Source: TNS Family Food Panel November 2008). According to nutritionists, breakfast is the most important meal of the day and yet many population passive leave home without it. The key reasons for missing breakfast are a pretermit of time, followed by non appetite whats on offer or simply not being hungry (Source: nutella Breakfast Time Report In the UK nutella is available in three different jar sizes: 200g, 400g and 750g....If you compulsion to charm a full essay, order it on our website: OrderCustomPaper.com

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