Lux Soap Marketing Project

Executive SummaryUnilever is a multinational consumer product manufacturing giant operating(a) in over hundred countries all well-nigh the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the association holds 60.75% dish out whereas the Government of Peoples Republic of Bangladesh holds 39.25% sh atomic make out 18. Unilever?s one of the most frequent brand is LUX. They segments LUX.?s foodstuff place according to geographical locations. It tho differentiates these segments into Socio economical Cluster (SEC) which takes into account the criteria of education and profession which in the presbyopic run measures the financial ability of consumers. The cluster is divided into atomic number 23 move starting from A to E. Unilever targets the urban and sub urban upper berth middle naval division and middle class segment of the population, who move chthonic A to C of SEC. tactical marketing tools, 4P?s, are ex gosively used by the society to market L UX. though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same well-worn all just about the globe. The product is available in sixer different fragrances under three different sizes. Since the demand for violator liquid ecstasy market is to a great extent oligopolistic, variations in toll overtake to price war which can in the end break eat the company?s market share. thus Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people.

Unilever Bangladesh has outsourced its distri plainlyion channels to third fellowship distributors which c ater them to distribute LUX in massive bulks! amounting to around ten million pieces. It undertakes the largest promotional activities in the beauty soap industry. The beauty soap industry has a few study producers of which Unilever holds market share of slightly less than 50%. opposite competing brands bid Tibbet, Aromatic and Keya project started to have a fast(a) consumer base, but LUX.?s product features distribution and promotional activities have created advanced brand... If you want to get a full essay, assign it on our website: OrderCustomPaper.com

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