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A dentist decides non to become a health maintenance organization (HMO) provider, because she feels she cant provide secure dental c be for her patients at the reimbursement rates provided by the HMOs. With the suffice of a consultant, she decides to differentiate her practice on the basis of part. Because the dentists patients may be charged fees that atomic number 18 not covered by their insurance policies, she must convince them that her victor quality offsets the additional financial costs. She constructs a new assurance building and redesigns her entire practice to communicate gamey quality to her patients and to improve productivity through increased efficiency. ? Explain wherefore quality is difficult to evaluate in servings high in credence attributes ? Describe how productivity and quality are related in a high-contact, people-processing service ? Discuss how the core and secondary product elements can be designed to create a consistent impression of service quality ? Understand the need for compound service management (marketing, operations, and human resources) in a pro service firm ? Which of the eight elements of the services marketing mix are addressed in this case?

Give examples of each P you identify. ? Why do people dislike going to the dentist? Do you feel that Beckett has addressed the problem effectively? ? How do Beckett and her staff educate patients about the service they are receiving? What else could they do? ? What supplementary services are offered? How do they enhance service delivery? ? Contrast your own dental care experiences with those offered by Becketts practice. What differences do you see? Based on your inspection of this case, what advice would you give (a) to your current or former dentist and (b) to Dr. Beckett? If you fatality to get a full essay, order it on our website: Ordercustompaper.com

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