Advantages of a Web Presence

Advantages and dis safe(p)s of a tissue charge The humanness Wide electronic net profit is a World Wide Market. It is a smart way of selling. More and more than customers see to scrape your product news and specifications on the electronic network. merely even on the Net, you wee to advertise your product. Using network as a media to advertise your product is opposite from traditional media. Through cyberspace companies displace be pre direct exclusively oer the human race. Using the nett as an advertise tool is the cheapest way to be observed at e actually epoch.You chamberpot likewise quickly complainten your promotional campaign, in assure to gain attention that whitethorn lead the consumer to the product. Online services become so popular beca work they provide two study benefits to potential buyers Convenience Customers commode line of battle products 24 hours a day wherever they atomic number 18. They dont come back on to sit in traffic, find a parking space, and walk by dint of countless aisles to find and examine goods. And they dont watch to drive all the way to a store, only to find break that the in demand(p) product is out of stock.Information Customers so-and-so find reams of comparative reading some companies, products, and competitors without leaving their office or home. They screwing focus on objective criteria some(prenominal)(prenominal) as prices, quality, performance, and availability. Customers throw out expect the advantage to pull the averation, to be drained into detail catalog or other(a) breeding to the highest degree products and services for sale that they be cover ining for. They do non pure tone forced, they argon looking for the information by themselves. besides it seems that network advertising is more more price than image oriented. net advertising does not seem the conquer way to advert a product. check to BMRB International (annex 1) 37% of UK Net shoppers are not ready to purchase off-line They always fear to give their sexual conquest number to a compevery they do not sleep with. Today a well-known(a) brand is a real matched advantage. BRMB International has shown that 16% of purchases has done convey to an implicit trust of established brands. Nevertheless it does not mean that it pass on reside an advantage in the future. Moreover the conflict with more traditional media is that customers come to you and not you to the customers.You gougenot retain their attention if they feel that it does not worth it. When you wish to expand your merchandise share trough profit, you entertain to submit the specificity of your target auditory modality. At the present time flock who buy through with(predicate) Internet are young, daily users of computing machines. But in that location are not only pile used to Internet. Because e- backup is growing up (annex 2), we can assume that most people prepare no experience in e-business. The au dience can be both good Internet users and beginners.Dealing with communication fundamental interaction Security The World Wide Web is the trueheartedest growing part of the Internet. Increasingly, it is withal the part of the Internet that is the most assail fitted to attack. For users, a secure weather vane server is one that ordain safeguard any personal information (bank account number) that is get or collected. It is one that place uprights their privacy and will not subvert browser to transfer viruses or other rogue programs onto their computer For a company, a secure weave server is resistant to a pertinacious attack over the Internet or from corporate insiders.In order to development security, you can use a transcription for automatically encrypting information as it is sent over the Internet and decrypting it before it is used. bingle of Netscape Communications early innovations was its SSL. You can likewise use firewalls, which is a device that isolates an or ganizations internal network from the Internet at large, allowing specific connections to pass and blocking others. Marketing / Communication It is rightfully important to get people inform of the existence of your web site.You will submit to shout it from the roof tops You can use your letterhead, your cards or your leaflets to save up your web address. You can also through a TV or instrument panel advertising campaign let people know about your site existence. As Jim Sterne says your web site can be funny, pretty, useful, crisp and clean, but if you dont promote it, its pithedness wont be seen. By the way you can also manage to register distinct key words on browsers in order to put do work know your web site when people look for information in your business area.Deliveries and remuneration If you use e-commerce on your website, once the buyer has searched through a catalog and do his decision to purchase, the order, the stipendment, the handle fulfillment and other persuasions of order management have to be processed. The order processing must entangle the ability to group items together for posterior purchase this capability is called a shop cart in the case of retail transactions it usually includes the ability to diversify the contents of the shopping cart at any time.This way the buyer can discard items, add new ones, change the quantities and so on. To the purchase, the buyer will have additional charges such as sales taxes and shipping costs. The order processing administration presents the buyer with an itemized order form including all the charges so the buyer can pay for the items. Information effect With the Internet, it is now thinkable to obtain accurate and immediate feedback from your customers (A daemon can count the number of hits). With nettle to this information, your business will be able to add the most personalized note value to the customer.Tool such as the World Wide Web helps you to build more of your busines s decision-making based on outdoor(a) information, and find out more about your non-customers and what non-customers and what they are doing, and why they are not customers. Fiscal and legal implications Internet is unagitated largely unregulated. Because Internet is global (no territorial limits), electronic (no writing) and digital (perfect copies can be made almost instantaneously and repetitively), it is a source of different problems. The state of calcium tries to regulate e-business in California (annex 3).It seems very complex to set up a world wide regulation and, at the present time nobody knows what to do if something passing play wrong in the cyberspace. Concerning taxation, applying breathing tax rules and system to the Internet world is tempting but does not solve to the studys of this marketplace. One key aspect to resolving the taxation issue of Internet commerce is to keep tax policies universal, uniform, and neutral. Resources petition to uphold the Site O bviously, resources remove to husband a web site is going to depend on the size of the web site.Whatever the size you firstly need to have you few questions such as Will this solution be compromising enough to accommodate change? Do we have the technical competencies to support Internet initiatives? Is this solution customizable to our ineluctably and our customer needs? Do we have the technological theme (network services hardware, software) required to develop and scale of measurement? Do we have sufficient documentation for ongoing web site aid? Do we have operations capabilities to support our Internet strategy? Web creation there are two different ways to create a web site.You can do it yourself or ask an agency to manage the creation of your web site. If you decide to create yourself your web site, you will need special coding software. But if you decide to delegate the creation to an agency, it office cost you around $750 for a staple fibre web site (annex 4). Web nutrition However you must also take into consideration the maintenance. When you have created your web site, you must care to make it alive. You need to care about your human resources skills According to the fear Marketing Web Consortium the undermentioned roles should be filled A Web Editor.Depending on the size of the site, this could be a part-time or a full-time person. The Web editor is trustworthy for content for a site. A Web Master, liable for the infrastructure and technology supporting the website. devising sure that links link, and the site performs An Infomaster responsible for timely response to inquiries An overall engineering science Leader, defining corporate standards and resources required sad maintenance can severely ravish a companys image Site approach pattern and Structure As we have pointed out since the beginning, e-business is a new way of selling.When a potential customer gets connected to your site, you have not sell anything yet. There ar e different ways to attract customers to your product. Firstly, you need to care about your web design. It mode that you should not forget that if there are too many pictures or electronic animations, download is going to take a while. If your site require downloading applications, they should downloaded in twenty dollar bill seconds or less. Users of Internet expect fast and functional site (avoid horizontal scrolling).Web sites must be customers oriented quite than product oriented. Information value is much more important than glizz. Customers stay hard-core because of the service, not because they like your web site. informality and speed differentiate your site, making it behind for business customers to order. Secondly, Web marketers must ask if their markets are comfortable with English. Global marketers inspire adding local languages when needed. Thirdly, in order to maintain interest in your site, you have to make it interactive.Internet is both a business and communic ation tool, you must provide to users a page where you give relevant information on your product but also on your industry area. It is recommended to let customers convey their feelings through email. But you do not do it only for the fun, your site must be professional (ie updated, fast answers), that is why you have to deal with your e-customers as you are used to do with your offline customers. In order to support the design of your future web site, we would like to present this tree structure. There will be 7 a priori pages linked together.