Web Advertising :: essays papers

network Advertising wind vane publicizing, not to mention the internet itself, finds itself in astage of relative infancy and therefore forgets marketers with novelch aloneenges and situations which need to be dealt with caution . The realmof weathervane advertising is unchartered terri tory In call of South Africa,the country finds itsef somewhat behind technologically. However, this maynot designate to be a disadvantage as the uncertain nature of Web advertisingmay make a policy of watching and learning most viable. Whatimplications volition this new technology have for marketing? What is thenature of Web advertising? How can a business use the medium effectively ?Where is all this going ? These questions appear to be most pertinent inthe butt on of understanding interact ive marketing on the Internet. The qualified opinion of lavatory Matthee, a Web site designer employed by skillful Internet (an Internet service provider), was sought in accumulationof a large sum of the following data. This seems appropriate as thenovelty of Web advertising at this stage h as led to generral neediness ofacademic data in the practicalities of advertising via this medium. 2) THE INTERNET AN INTRODUCTION2.1) genuine development of the Internet What was originally created bythe US military to provide a secure means of communication in case of atomic war, which has now become known as the Internet, has metamorphosedinto the strategic ball-shaped communications tool of our era. The end of thecold w ar left this monolithic installed structure - initially dubbedARPANET- without much of a purpose. Soon universities, major corporationsand governments began to pig-a-back on to the global framework, extendingits reach and commercialising it. Known as the N et to aficionados, theavailableness of cheap, accessible and easy-to-use Net access pointsthroughout the ball has seen the number of global Internet users increasedramatically each month. While the convenience of electr onic mail wasinitial catalyst for Internet growth world wide, its the growth of theWorld Wide Web (WWW) multimedia interface that has captured the attentionof future users across the globe. The resources available on the WWW be as vary as they are extensive. There hundreds of thousands of siteswhich can be broadly reason under topics such as sport,entertainment, finance and many more (Perlman, 1996). 2.2) using of Internet in South Africa Perlman (1996, p 29) venturedthat South Africa is major global Internet player. It currently rates inthe top 15 in the world terms of Internet growth rates. Local usernumbers are certainly fueled by universities, companies and schools.