Yahoo Case Study Essay -- Essays Papers

Case about yokel1. Success as a electronic network Search Enginea. wherefore was hayseed much(prenominal) an archeozoic achiever on the Web? hayseed was an ahead of time winner due to a combination of factors such as timing, hard work, and a good understanding of Web surfers tastes and trains.. In early 1995, Net mania was just flowering. It was a great time to be a young entrepreneur with an Internet idea. Dave Faldo and Jerry Yang saw a consumer need for classifying and differentiating web sights. Resting the urge to automate this process, hayseeds founders instead chose to manually perform this depend, reviewing and classifying roughly 1000 sights a day. This approach combined with their ending to offer a free service lead to early success. b.Why was Yahoo more successful as a search locomotive engine than other, more technically superior search engines?Yahoos search engine was designed to be both reliable and streamlined. The design was truthful so it would p op up quickly. Its focus was on quality, not quantity. Yangs comment that if you have 13 Madonna sights, you probably dont need a 14th rings true. Surfers choosing Yahoo not solitary(prenominal) were provided reliable information, but they were not bombarded with 1000 sights to review. Additionally, Yahoo provided a ware that was appealing and fun to use.c.Why is the fact that Yahoo make passs money on people, not computers, one of the keys to their success?Yahoos founders origin scheme was to manually categorize existing web sights and provide a drumhead list of quality sights to choose from. This human-created directory was all that distinguished Yahoo from its competitors as Net euphoria swept the stock market in early 1996. Other search engines were throwing any sight that met the search requirements at the user. Yahoos concept saved the browser the time they would otherwise spend filtering out the garbage to find these quality sights. 2. Building a Web Sight a nd the Branda.Do you agree with Jerry Yangs two inherent strategies for the success of Yahoo as a Web site and line of business brand? Why or why not?Yang firmly believed that success could be achieved by a) giving users abundant reasons to visit your service, and b) promote the hell out of the brand. Both strategies were key in Yahoos success. Yangs vision of a one-stop-shopping site, giving users multiple reasons to use his servic... ...with regard to the global community. In places such as India, AOL cannot be accessed without making an international call. Yahoo also caters to foreign nationals with a variety of Yahoo home sites from China, France, India, and galore(postnominal) more. Given the global nature of todays economy, Yahoo has through its part to reach out to new markets.c.What can Yahoo do to improve their chances for business success? Explain your recommendation.Yahoos chances for time to come success would be greatly aided by diversifying their busine ss plan. Currently, Yahoos chief source of revenue comes in the form of marketing advertising. Two areas can be improved here. First, Yahoo should look to gain more traditional companies and not rely solely on .com firms. Secondly, Yahoo would benefit from another, more stable source of income. One suggestion would be to alter their present format and offer a business rooms that provides the simplicity and speed of Yahoos traditional service as well as a professional appearance. Such products as business email, videoconferencing, and other telecommunication tools could be packaged and sold for a planar rate that would provide additional income.