Market Research

toil Report: dos merchandising March 31 2012 Submitted by: Suvansh Srivastava [11DM163] Yuvraj genus Sarda [11DM178] Team 33 Collaborative Project with University of Hertfordshire Students :Introducing a impudently Service in India Submitted to: Prof. Dhruva Chak Area Head, Marketing BIMTECH 1 Table of Contents 1. executive Summary . 3 2. New Service Concept .. 3 3. Analysis of the entropy from the survey .. 6 4. PESTLE ... 9 5. Porters 5 Forces . 10 6. Segmentation, Tar endureing & Positioning .. 11 7. fool Rationale .... 13 8. Launch Plan and innovation strategy Objectives ..... 14 9. Financial Reports .. 17 10. References .... 20 11. collaboration lumber . 24 2 Executive Summary Cyber store is the gang of a smart phone application and QR posters displaying 300 of the most(prenominal) bought food product products, which can be purchased any beatnik on the go and delivered or collected in store.

This servicing is targeted towards male and females sr. 20 40 living in and around the New Delhi area. To capture the target market advertising, gross r even upue promotion, public relations, ad hominem selling and direct marketing bequeath be carried out. The check positioning is to target commuters how have trivial spare while to carry out grocery shopping, Cyber ancestry allows customers to save time delivering great quality fresh pass water direct to their admittance through an application, a new and strange service to Indian supermarkets. Cyber Store is predicted to repay the Rs. 6400000 loan at two historic period and eight months. To break even a turnover of Rs.12223360 has to be achieve! d with a profit by and by the loan repayment of Rs.2134160. In companionship to increase sentience of the service in pains with the launch will be promotional days, radio advertising, leaflets and a website detailing what a QR recruit is, how to download and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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