Samsung

  Though Samsung was started in 1938 producing agricultural produces, there was not noteworthy brand image until Samsung electronics Company (SEC) which was founded in 1969, acquired a semiconductor business in 1970, thereby setting the stage for rising growth in electronics. SEC supplied consumer electronics products to orbicular markets throughout the mid-eighties with emphasized manufacturing quality and technical leadership. They reinvested the lettuce from these activities in R&D and in state-of-the-art manufacturing and supply-chain activities. New guidance initiative which was launched in 1993 saved the club during the Asian monetary crisis and streamlined the fraternity into a profitable enterprise. Following the sore management initiative, the family focused on innovation of higher-quality products crosswise all categories which lead the company to record net profits of $5.9 billion on sales of $44.6 billion in 2002 and the company planned to invest $17 billion manufacturing facilities for YTFT-LCDs over the following(a) 10 years. The company is number 25 globally and the totally Korean brand on the top 100 itemisation by 2002 and trying to be number 10 by 2005.

In order to achieve this goal and complete the companys transformation from an also-ran into a blockbuster brand, the company hired Eric Kim as executive vice president for global marketing operations and he was to lead Samsungs global-marketing and brand-building efforts to change state a truly preferred brand. SOWT Analysis: Strengths: Samsungs product diversification. Samsung R&D and manufacturing spanned multiple categories. Flash baulk manufacturing, LCD manufacturing, digital product innovation, digital convergence and customized performance are well known strengths. Due to these qualities, the company is tell apart from its competitors, many of which focused on a single mob including Nokia, specialized in cell phones; Sony, for consumer electronics and Intel does chip production. Opportunities:... If you want to total a full essay, order it on our website: Ordercustompaper.com

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