Marketing Plan

2004

JAXON CO.

[ marketing PLAN]

Jaxon Co. has decided to enter a refreshing market succeeding(a) year, which will be supplying NCs for fund facelift projects. This is the market plan for the year 2004. The marketing managers who were involved in figure are Chrishan Smith (SMCTD82), Samurdhie Aryarathne (ARSPD82) , Sachini Sumanarathne (SUSCD82) , Niruja Kandiah(KANID82)
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JAXON CO.
Marketing Plan
Table of ContentsPage

1.0 fleck (S.W.O.T) ANALYSIS 02
1.1Strengths
1.2Weaknesses
1.3Opportunities
1.4Threats

2.0OBJECTIVES AND STRATEGY 05

2.1Marketing/Financial Objectives
2.2Strategy Statement

3.0MARKETING MIX DEVELOPMENT 08

3.1Product Design & Development
3.2Distribution Strategy
3.3publicity Plan
3.4Pricing Strategy

4.0PROJECTED INCOME STATEMENT 2004 11

INTRODUCTION / CURRENT SITUATION

Jaxon Co. is a Perth based successful company. Its is a successful importer-wholesaler of novelties & curios (NCs) to hundreds of terminate giftware, novelty and home ware stores across Australia, including the two dollar mark shops at weekend markets.
Jaxon Co.



has now decided to enter a new market, which will be supplying NCs for fund raising projects. When we consider entering a new market, it is important to take the current situation to design a marketing strategy. following(a) are some important tips, which we will have to be considered before entering the market.
Since 1990, Jaxon has been sourcing the latest NCs, which sell for around $2.00 retail, from study factories all over China. Jaxons main Chinese supplier is the giant Yuling factory of Shanghai. Yuling is a contract manufacturer of toys and NCs for liberal name global companies such as Mattel, Fisher-Price, and Hallmark. It also develops its receive range of toys and NCs with an impressive catalogue of 1,000 different Products and it adds 100 new products to the catalogue each year.
70% of Jaxon NCs retail for...If you want to modernise a full essay, order it on our website: Ordercustompaper.com



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