Mr Bee Product

TABLE OF CONTENT

1.0Situation Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1.1.Current Marketing flux . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1.2.Environmental Scanning. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
1.3.Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis Table . . . . . . . . . . .6
2.0Segmentation Theory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
3.0 buttocks Market Identification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
4.0Target Market Collage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
5.0 cessation of Discussion/Rationale of the Target Market Collage Images chosen Table . . .11
6.0Reference List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

1.0Situation Analysis (4 knaves sum sum of money/38 marks total)
1.1.



Current Marketing Mix (2 pages total/16 marks total)
1.1.1.Current Product (1/2 page/4 marks)
Mr Bean provides variety of products made of soya. Their products contain non only the goodness of soya but also extra nutrition of various ingredients. That means customners can buy a healthy products and best suit their flavoured demand.
Instead of using well-worn and formal pattern like other competitors, Mr Bean uses a funny, colorful comic icon of soya bean to represent the function of product. Mr Bean only use the finest ingredients and highest rate of NGMO (Non genetically modified) soya beans. Apart from soya-based products, Mr Bean also sell toys and miscellaneous products such as bags,...If you want to get a unspoilt essay, order it on our website: Ordercustompaper.com



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