Iberry

Table of Contents
Management Summary2
SMEs in Thailand2
About iberry3
crinkle Mission4
External market Audit5
Internal Marketing Audit8
SWOT Analysis12
Recommendations for improvement13
Marketing commingle Decisions14
Limitations of This Report15
Bibliography16
addendum A: iberry ice cream flavors18
Appendix B: A la Carte19
Appendix C: Smoothberry20
Appendix D: Coffee and Tea20
Appendix E: Bakery21
Appendix F: 11 branches of iberry shops21

Management Summary

Thailands SMES are considered to be the root and vital driver in assisting Thailands economy to move forward both in times of boom and especially recession. Everyday, many new transactiones progress to opened up and closed down. What are the reasons for the successes or failures? integrity of the key factors that we all agree to have an effect that leads to businesss success or failure would inevitably be its market approach
.
The purpose of this report is to study marketing aspects operated by iberry home-cured ice cream, a medium-sized Thailands famous homemade ice cream company.



The scope of this report would be ranging from how iberry was originated, what marketing approaches it has currently implemented, along with making some recommendations to iberry which strategies it could implement to put forward and strengthen its position as one of Thailand todays most successful homemade ice cream businesses in coming years.

SMEs in Thailand

According to the Thai SME (1998), SME is defined as:

The business in the small and medium size that was driven from an unique skill product using a local raw material that is flexible and feasible to the local multitude way of life and the world market demand. The product or service must not rely on the volumed manufacturers or business to supply the resources but provide a high international standard, which will generate income from outside Thailand with borderline initial investment. Thus, the business will generate income to its...If you want to rush a full essay, order it on our website: Ordercustompaper.com



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