The emergence of Internet enabled a low cost of teaching sharing and dissemination, independent of the existing distance between the maker and the consumer of the information. This youthful environment allowed access of a growing name of individuals and customers to new kinds of businesses that has been continuously revealed. This novelty is changing the environment where corporations, governments and communities interact. The changes are, especially, in the way information is received, processed, sent and stored. In this new environment, speed, flexibleness and innovation are essential. (Winfried Lamersdorf, 2004)
The Novelty of bringing out new products into the market with innovates ideas and upgrading it ego according to the current market demand with a break through in getting any(prenominal) information on WWW (World Wide Web), Smart Phones and placing it self in various(a) market segemets helped Google to be a strategic Marketing Planner and to be the among the top most businesses in the dot com industry.
Planning Process: There are various formulations of planning process (Boyce et al, 1970; Lichfield et al., 1975; Harris, 1965).
Like (a) the formulation of objectives in coincidence to the general goals, problems and the regional context; (b) the provision of an outline of alternative strategies of growth; (c) the testing and evaluation of alternative strategies; (d) decision making.
lynch (2000) explains that every organization has to manage its strategies in three linchpin areas:
The organizations internal resources, The external environment deep down which the organization operates, The organizations ability to add cheer to what it does and other core elements include clarification of strategic centering , strategic depth psychology, development of strategic options, strategy implementation and forethought of strategic change.
Traditionally, Google relationship between these areas has been viewed as Linear, with strategic analysis which includes a...If you want to get a full essay, order it on our website: Ordercustompaper.com
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