Jarvis Jenkins
DBM/310
6-16-2010
Shane Milazzo
Database Management Systems Paper
Kroger is a company that strives on the blood line strategy of Customer 1st and they do plenty of things to wad guests into their workshops. One major option they pay customers is the use of a Kroger Plus identity card which gives them savings on items throughout the store. The virtually important part of the Kroger Plus card serving its procedure for the company is that customers argon given a form to necessitate out with their Kroger Plus card that has their information on it. Those forms ar then mailed to a corporate facility which links the customers complete information to the corresponding card number within a infobase. This Kroger Plus card is how customers are tracked.
Kroger recently made a changed in 2008, they were previously use Microsoft Access as their primary database of storage. They begin in 2007 starting signal to convert thing over from the Microsoft Access database to a SQL (Structured oppugn Language) Environment. The upside to moving to this type of database was the it would back itself up on a weekly basis, it would run a separate environs from front-end web forms and was scalable to size needs.
It would also offer Kroger divisions a more friendly and efficient process as intimately as eliminating web postings of regulate status and changed forms. Kroger felt this change was something much needed with the growing number of customers and the amount of customer they have using something they refer to as the Kroger Plus Card.
The data collected from the use of their Kroger Plus Card is managed exclusively by The Kroger Co. to reward faithful customers with special check lane rewards and to give coupons as well as provide mailings in agreement with shopping habits. The data is also used to alter store layout and the products offered to improve customers shopping encounter at Kroger. Another advise that being entered into this...If you want to get a full essay, order it on our website: Ordercustompaper.com
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