Marketing

Level 5
BTEC Higher Nationals

Programme: Business Management

Module : trade Principles

Assignment by Chris Doherty
13th February 2012

Table of Contents
Section 1 Understand the concept of Marketing
1a) Marketing Elements………………………………………………………………………………………………..3
1b) Benefits of a Marketing approach path……………………………………………………………………………4
Section 2 images of segmentation , targeting and Positioning
2a) Macro and Micro Factors………………………………………………………………………………………..5
2b) Portakabin Wardspace and Portakabin Lilliput………………………………………………………..6
2c) get Marketing and Positioning…………………………………………………………………………….7
2d) Buyer Behaviour………………………………………………………………………………………………………8

Section 3 Study of Monscierge Marketing mixed bag
3a/b) Marketing Mix Product and rate………………………………………………………………………..9
3c/d) Marketing Mix Price and Promotion…………………………………………………………………….10
3e) Marketing Mix the 7Ps……………………………………………………………………………………………11
Section 4 Marketing Mix in different contexts
4a) Business and Leisure Travellers……………………………………………………………………………….12
4b) Marketing to business Customers……………………………………………………………………………13
4c) internationalist Marketing…………………………………………………………………………………………..



14
Reference List…………………………………………………………………………………………………………………15
Bibliography……………………………………………………………………………………………………………………15

Task 1 Concept of Process and Marketing
The marketing Process main elements
1a) In at presents marketplace a lot of credence must(prenominal) be given to the (AMA) definition of marketing as the cultivate of planning and executing the conception, pricing , promotion and distribution of ideas, goods or services to create exchanges that will satisfy individual and organisational objectivesDavis (2010).
It has to be said that marketing is a process which enables a union to search its market and customers and ultimately deliver value to its customers by developing a set of products which fulfil the needs of their customers. This research not only allows marketers to develop to a customers...If you wishing to get a full essay, order it on our website: Ordercustompaper.com



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