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CHAPTER 4

THE MARKETING ENVIRONMENT


MULTIPLE CHOICE QUESTIONS

1. ________ fever results from the convergence of a wide range of forces in the
merchandising environmentâ€"from technological, economic, and demographic forces to
cultural, social, and political ones.
a. Marketing
b. Cultural
c. Technographic
d. Millennial

retort: (d) Difficulty: (2) foliate: 117

2. The ______________________ consists of the actors and forces outside merchandising
that take up merchandise managements expertness to kick downstairs and maintain successful
relationships with its target customers.
a. marketing organization
b. marketing system
c. marketing network
d. marketing environment

Answer: (d) Difficulty: (3) rascal: 118

3. Which of the following price best describes the environment that includes the forces
close to the company that affect its ability to serve its customersâ€"the company,
suppliers, marketing channel firms, customer markets, competitors, and publics?
a. microenvironment
b. macroenvironment
c. global environment
d. networked environment

Answer: (a) Difficulty: (2) Page: 118

4.



All of the following would be considered to be in a companys microenvironment
EXCEPT:
a. marketing channel firms.
b. political forces.
c. publics.
d. customer markets.

Answer: (b) Difficulty: (2) Page: 118

5. Which of the following BEST describes the environment that contains the larger
societal forces that affect the company-level environmentâ€"demographic, economic,
natural, technological, political, and cultural forces?
a. microenvironment
b. macroenvironment
c. global environment
d. networked environment

Answer: (b) Difficulty: (2) Page: 118, 123, Figure 4-4

6. All of the following would be considered to be a part of a companys...If you want to get a full essay, order it on our website: Ordercustompaper.com



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