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KELLER GRADUATE SCHOOL OF MANAGEMENT
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GM591 LEADERSHIP AND ORGANIZATIONAL BEHAVIOR
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Instructor: Richard Currie
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Mattel: A CASE STUDY IN LEADERSHIP SKILLS
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Victor H.
Real
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October, 2011
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Mattel: A Case Study in Leadership Skills
1. Introduction
Barbie. HotWheels. Fisher Price. American Girl Place. These are just a few label people are associated with when they hear the name Mattel Toys. Yes, our final theme project is on a place where kids dreams are made and parents go broke. Working for Mattel Toys has been quite a learning experience like no other. There open been excellent incentives and great benefits offered from the company over the years. However, for the past deuce years employee turnover is increasing and employees are definitely not enthusiastic or happy working there anymore.
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