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Thursday, 21 February 2013

Olay Products

Unit 4 Channels & Communications
Sandra Scott
American InterContinental University
marketing Management
MKTG 305-1103B-08
Gloria Kray
September 16, 2011
Abstract

To achieve a tar spring up market, the dealer uses trey types of marketing impart. Communication transmit transport and accept communication theory from aiming purchase and consist of weekly newspaper, periodical , broadcasting, TV, letters, phone, commercial billboards, placard, leaflet, CDs, Audiotapes and the world wide web. Beyond these just as we talk communications by our facial reckonances and the garments we wear on a daily bases, how the display is set up in the house painting window, how the corporations look of their webpage, and a lot other media. Dealer atomic number 18 progressively more by accumulate dialogue channels such as electronic mailing, blogs, and 1-800 numbers to recognizable monologue channels such as advertisement. The Dealer also utilizes help channels to perform dealings with possible purchaser. Service channels contain storehouses, shipping handicraft, reservoir, and insurance business that facilitate business dealing. The dealer utilizes distribution channels to show, advertise, or bring the embodied merchandise or services to the purchaser or consumer. They take on distributors, trader, seller, and representative.

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(Kotler & Keller, 2009, p. 14)
Unit 4 Channels & Communications
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