Final Exam
BRL Hardy: Globalizing an Australian Wine Company
instrument panel of Content
executive director Summary… Page 3
Factors responsible for the success of the nuclear fusion reaction… Page 4
The source of tension between Stephen Davies and Christopher Carson… Page 6
Millars role… Page 8
Millars stand on Distinto… Page 9
Recommendation to BRL Hardy concerning the conflicting
proposals for Kellys revenge and Banrock Station… Page 11
My close as Carson… Page 13
My Decision as Miller… Page 14
Exhibits… Pages 15 - 20
Bibliography… Page 21
Executive Summary
Although BRL and Hardy were in the booze making ancestry in Adelaide, Australia, they were operating in two different styles. Hardy was a traditional company known for its award winning property wines, era BRL which was formed by the merging of two conjunctive wineries specialized in bulk, value wines. Hardy had long accounting of exporting high value added bottled wine to UK while BRLs had only a modest success in merchandising abroad. The acquisition sprees by the Hardys management in UK, France and Italy landed the company in a financial crisis while BRLs effort to sell abroad was not as successful as they had expected and it was experiencing a financial counterbalance as well.
It was in this context that BRL and Hardy decided to meld in June 1992 and form BRL Hardy.
The company has been able to experience business synergy which has resulted in increased market size, strong marketing and distribution capabilities, and a wide range of products made addressable to customers increasing profits and growing shareholders wealth. The nuclear fusion reaction has enabled the company to redefine its business model from a wine exporting company to global wine company and imbed itself as a global brand.
However, along with synergies in uniting come challenges. Constant conflict between HQ and powerful subsidiaries indicate inherent weakness in the internal conference and cultural incompatibility of the...If you want to get a full essay, order it on our website: Ordercustompaper.com
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