The saying, "You can't Judge a Book by its Cover"

For poser, the cover has the line drawing of a drought stricken ara in the Midwest, while it alike happens to be an original piece of artwork that has been donated to the Dallas Museum of Art (3). This picture helps to illustrate the leading article in the magazine on politics on the Great Plains, and appeal to someone who is disposed to seeing artwork in museums. It is meant to attract someone who has been educated to appreciate art and understand the cordial commentary. Another example is the "Folio" section, which has an article about finding wild panthers in domesticated places (49). First it appeals because it discusses environmental issues (49). Next, it is titled "Aslan Resurrected," using the pee of a familiar animal from the Narnia story series, typically enounce by children and to children in educated households. Then it is illustrated, on the edges and in sections, using original artwork (51), thus appealing the social, educational, and artistic needs of the target audience all at once. Finally, it should be noted that the layout appeals to the target audience by using heavy, gloss

The adverts are also clear-cut in the way they appeal to the target audience. One of the best examples is the low gear ad after the cover (back of cover, 1), which is a Microsoft Software advertisement equating the potential the software with the potential of the dreams of children.

This is meant to appeal to those who read children and want to give them the best tools to achieve their dreams. The next advertisement is for Smith Barney Financial Consultants (2). The man in the ad is erosion a suit, carrying a worn leather case and the intelligence service "Experience" is stenciled across the picture. This is meant to make the upper-middle class audience go through secure in trusting this firm to handle their money. However, numerous of the ads found throughout the magazine are for books on literary and social topics, such as Bobby Fischer, Camus and Sartre, Richie Allen, and selections from Harper's Bookshelf (8, 12, 14, 47). These ads are meant to appeal to those who are not only well-educated, but also concerned with social and political topics.

The content of the magazine demonstrates the audience targeted and includes
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