Body Shop

B. Prospect/ Market Segmentation
Geographic
In 2010, the highest percent while of the exploiter miserly in Malaysia is Selangor which accounted for 27.1 percent. While Wilayah Persekutuan Kuala Lumpur is the second highest percentage of profits user base with 13.2 percent in 2010. It is followed by Johor which has 12.3 percent and Penang which has 7.8 percent. Kedah, Sabah, Sarawak and Perak bring in hold the shares between 4.7 percent to 6.9 percent. In additional, Terengganu, Kelantan, Melaka, Negeri Sembilan and Pahang just wee-wee the share between 2.5 percent to 3.7 percent. The lowest percentage of user base in Malaysia is Perlis which only accounting for 0.6 percent. According to the next table, our website is decide to tar squeeze on profit user of Klang valley and its surrounding areas such as Johor. It is because the internet user of Malaysia is primarily come from Klang Valley and its surrounding areas. So our website will get a larger potential customer in these states quite than other states.

Table 1: voice of household internet user base in Malaysia

Gender
The distribution of Malaysias internet user across gender is equally distributed. The following graph show that percentage of female users is continuous slightly increases from stratum 2006 till 2009.



In the same time, the male users percentage is decrease by 2 percent from socio-economic class 2006 till 2009. According to figure 1(Appendix), Back2Origin website decides to more focus on female. It is because of we believe that the female internet user will concur increasing and become higher than male.


Figure 1 : Percentage of internet users by gender for the year 2005-2009

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Age

Figure 2: Percentage of household internet users stemed
into age bands for the year 2005- 2009
Regarding to the age bands in the figure 2, adult which in the age group of 20-49 years old, with 66.5%(2005), 67%(2006), 65.8(2008), and 62.5(2009) is the highest percentage of internet user in Malaysia. It is followed by pre-teens...If you want to get a full essay, nightclub it on our website: Ordercustompaper.com



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