brm image study

Business look for Methods

Field Project on

find Study of Dominos vis-à-vis pizza pie Hut

















Submitted to - Dr. Deepak Chawla




By

Group IV

Andrew Lallawmzuala (19)
Esha Mehra (20)
Karthik H (21)
Karthik M (22)
Kavish Goel (23)
Laxmikant Bohra (24)



Table of Contents

Executive Summary2
foot3
Purpose of Study3
Literature Review4
Objective10
Research Questions11
Scope of Study12
Sampling Plan13
Questionnaire Design13
Pre-Testing16
secret writing Scheme17
Methods of Analysis18
Data Analysis19
Summary of Findings36
managerial Recommendations37
Limitations of Research38
Suggestions39
Annexure40

Executive Summary

Since 1996, there has been a proliferation of high-prized branded pizzas in the marketplace, mainly due to the entering of the devil big supranational Pizza chains - Dominos and Pizza Hut. Currently two the players shargon almost the same market share and are fighting for the same customer segment.



This is a systematic examine carried out with the objective of determining the perceptions which pizza consumers share rough the two pizza giants. The study aims at generating insights about the several(a) attributes which the customers use to make a choice about pizza joints, how the two joints fare on this attributes and tries to ascertain whether any kindred exists between the various demographic and psychographic parameters and choice of pizza joints.

Introduction

Until 1996, Pizza in India was synonymous with only a bready dough paper slathered with some ketchup. Since 1996, there was a proliferation of high-prized branded pizzas in the market, with the entry of international Pizza chains. Dominos and Pizza Hut, the two big US fast food chains entered India in 1996. Currently both the players share almost the same market share and are fighting for the...If you want to get a full essay, order it on our website: Ordercustompaper.com



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