Objective
The purpose of this proposal is to find a strong financial partner with a solid circumstance inwardly the hospitality sedulousness to strengthen BOTG as a world brand.
Vision & Mission
To be the best capital of Syria kitchen and steak knives brand in South East Asia and to produce the sharpest and close to exquisite pieces that make consumers proud to concord.
Business Strategy for SEA
* Having a distributor in each country that is potentially charismatic in terms of high density of hospitality industry and retail purchasing power.
* Each distributor is essential to have a proper space to showcase BOTGs products and get a min USD 10,000 of stock. A distributor is also required to submit a sales & marketing strategy proposal which will be reviewed and approved by BOTG management.
* put up a headquarter office that will provide teeming space for a showroom/shop, other services such as sharpening and finishing center that will be set in Bali and will offer a life-time service to its customers.
* To fall in a flagship store in Bali within a class and will expand to top cities such as Singapore, Hong Kong and ingrain in the second and third year.
* To find remaining Pande Keris in Indonesia and have them produce a set of knives in quislingism with BOTG and sell them as limited editions and therefore preserve and throw out the Indonesia UNESCO world heritage of the Pande Keris art.
* Design an internship programs to younger generation of blacksmith within Indonesia who have the interest and inheritance in Pande arts to take hold the tradition.
Sales & Marketing Strategy
* Having top chefs in the regions endorsing and collaborating in producing limited edition pieces to build brand awareness.
* To produce a set of steak knives for businesses such as hotels and restaurants that can be personalized with their logo.
* To attend world-class summits and tradeshows in the region such as the...If you want to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment